Author: Linda Arquieta-Herrera, Clifford Ramirez, and Christopher Hamilton

Author: Linda Arquieta-Herrera, Clifford Ramirez, and Christopher Hamilton

For new and seasoned real estate agents!
The Realtor’s Primer
by
Linda Arquieta-Herrera, Chris Hamilton, and Clifford A. Ramirez

Professional training programs and academic curricula for business degrees tend to focus primarily on imparting the technical knowledge base of an industry to their students. They ignore or simply assume that the student’s personal growth and development has already been addressed in other arenas. But education, in order to be comprehensive, requires not merely the communication of knowledge, but the teaching of practical instruction on how to use that knowledge wisely, productively, and profitably.
In this short book, the reader is taken on a brisk journey of personal maturation and development into a real estate professional. Drawing upon a wealth of knowledge and personal experience, the authors—real estate professionals, consultants, and trainers—share valuable information and pragmatic guidance about the following key areas.

• Mastering your individual skills, talents, and desires to mold a unique character of personal leadership

• Utilizing relationship management strategies to communicate effectively and interact productively with clients

•  Understanding and utilizing successful practices and techniques in the business of real estate

Whether you’re a student of real estate, a new agent starting out,
or a professional with years of experience,
this book is for you!