Businesses today, since the pandemic, have accelerated their digital business presence among all industries. Practical, strategic, and competitive marketing to connect with consumers, drive competitive advantage, and find that intersection between humanistic marketing and technology is on the horizon. This textbook is focused on that intersection with the fundamentals of digital marketing but then elevated with the strategic knowledge building blocks to compete in today’s modern online marketplace. Digital marketing is emerging as a critical field for all businesses and most industries. This textbook allows students to learn firsthand best practices, frameworks, and critical thinking skills to adapt to today’s digital marketing environment. Practical knowledge on top of industry-led insights shapes what any digital marketing course can get out of this book. Key topics around social media, SEO/SEM, digital analytics, advanced technologies such as A.I., machine learning, metaverse, mobile marketing, and more are covered. Strategic Digital Marketing: Modernizing 21st Century Business is the modern approach to digital marketing in the 2020s.

About the Author:

Dr. Kyle Allison is The Doctor of Digital Strategy. He is an author, business & marketing professor, and senior executive in the e-commerce & digital marketing industry. Having worked for some of the top retail organizations in the industry, from Best Buy, Dick's Sporting Goods, & the Exchange, Dr. Allison has led high-impact digital strategies in technology, marketing campaigns, e-commerce experiences, and more. Focused on enthusiasm, education, and excellence, the core of the business strategy is in all pillars of his academic and professional work experience. 

As a passionate professor with experience in a wide variety of digital marketing, analytics, management, and business subjects at various colleges, including Wake Forest University, University of Texas at Dallas, University of Florida, St. Edwards University, University of Wyoming, Texas Christian University, Amberton University, and others, Dr. Allison has built academic programs, taught at all educational levels to include doctoral. In addition, he serves as a DBA doctoral chair focused on guiding the next generation of business scholars and doctors. 

Having written Quick Study Guides, Digital Marketing, Digital Analytics & E-commerce textbooks, Dr. Allison has provided scholarly insight and direct executive experience in his writing. Application to the real world is the core of his author spirit, along with meeting the learning outcomes of the material. 

Dr. Kyle Allison holds a DBA, MBA, and BA, all focused on business leadership & communication fields.

For more information about Dr. Kyle Allison's publication, C.V., and services, visit DoctorofDigitalStrategy.com

Review from a Student:

“I must admit, I had a phobia of taking this course. Mainly because I never considered myself a creative person as a marketer would be. I am so glad I was able to take Dr. Allison's course. I [sic] made the course manageable to understand. His course book was understandable and related to the course. I not only learn academically about digital marketing, but I gained knowledge on a personal level as well. For a person who has no marketing experience, the course is rigorous, assignments are demanding, but I greatly appreciate doing the assignments versus test and quizzed. I learned so much more completing the assignments. Dr. Allison gave us real work experiences through the milestones and final project. I would suggest anyone required to take a marketing course to take Dr. Allison s digital marketing class.”