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Sentia Publishing

DIGITAL BUSINESS BUNDLE - Strategic Digital Marketing; Digital Analytics; Digital Media Management (Allison) - Online Textbooks


DIGITAL BUSINESS BUNDLE - Strategic Digital Marketing; Digital Analytics; Digital Media Management (Allison) - Online Textbooks


Product Description

Get all three of Dr. Allison's Digital Business Books for $150.00 (a savings of $60)!! 

Author: Dr. Kyle Allison

ISBNs: 979-8-9894097-2-3; 979-8-9894097-0-9; 979-8-9897483-1-0

About the Bundle: The All-Inclusive Digital Business Bundle! Learn the ins and outs of modern digital marketing & analytics strategies in this trio! From foundations of what digital marketing is, to analyzing key metrics and performance, to focusing on optimizing various digital media channels and strategies, this bundle is the one-stop source to build your knowledge and skills in the fast-paced and challenging world of digital marketing and strategy!

About the Author:

Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service.

Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC digital channels, and his mastery of both the technical and creative aspects of digital marketing, all highlight his comprehensive approach to digital strategy.

In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair.

As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives.

Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies.

For the latest updates on Dr. Allison's work and portfolio, please visit


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