Author: Ida Kumoji-Ankrah and Christopher Jackson

About The Authors

Ida Kumoji-Ankrah is an Associate Professor in the Department of Art and Design at Eastern Kentucky University, where she teaches graphic design. As an educator, designer and researcher, her work explores topics based on: Cross Cultural design, African textile design, Typography, Interactive design, and African oral/digital storytelling. Ida has publications in books, journals, and magazines and has presented at various conferences. She is also actively engaged in exhibiting her work in galleries and museums and working with clients on commissioned design projects. To date, she has been in over 100 juried and invitational exhibitions nationally and internationally. She also has her work in public and private collections, such as Women's Center (University of Minnesota), St. Catherine University, and the National Institution of Museum of Tetovo, Macedonia.

Christopher Jackson is an Associate Professor in the Department of Art and Design at Eastern Kentucky University, where he teaches introductory graphic design, typography, illustration and foundations classes. As an educator, Chris focuses on the significance of typography as a visual media and the role that typography plays in the shaping of graphic design solutions. As a designer, Chris' work explores the regional significance of typographic forms. He is currently involved in the research and design of typefaces related to his past cities and towns of residence. Chris maintains an active freelance practice, secndshft, which focuses on the importance of design in the local community. His work has been presented in national and international exhibitions including: Alphabet: An Exhibition of Hand-Drawn Lettering and Experimental Typography.

About The Book

Fundamentals of Design is the first published book for introductory to intermediate level designers in a two year or 4 year educational program as well as a non-design professional that needs an introductory view on graphic design. The book is intended to teach visual understanding of design and examine the conceptual and theoretical processes that are the basis for visual communication. It defines the properties of visual elements of design, presents the historical background of graphic design, and examines tools used for production and printing, as it looks at typography, color, imagery, visual organization and publication design. The text aims to demonstrate how design basics are put to effective use in the real world.