Author: Sharmin Attaran & Stefanie Boyer
Subtitle: Strategies to ignite your Business, Influencer, Professional Brand
About the Book:
#1 Digital Marketing Program in the U.S. 2021
The Little Black Book of Social Media teaches the fundamentals of building an online brand using social media. Readers go on a journey to expand on their own talents, values and passions and turn those into brands that they can ignite using social media! Pick up a copy and learn how to align different social media platforms like LinkedIn, Facebook, Twitter and Instagram to reach a broader audience. Look out for pro secrets to help save time, money and get more engaged and meaningful followers. Whether you want to make professional connections, build a business brand or become an influencer, this book has the tips you need to succeed!
About the Authors:
Dr. Stefanie Boyer
Associate Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.
Sharmin Attaran, PhD,
Sharmin Attaran, PhD, is an Associate Professor of Marketing at Bryant University. She designs and teaches hands-on courses in digital marketing and uses innovative teaching techniques to provide students with the skills to be leaders in this dynamic field. She also runs a successful consulting business aimed at developing and implementing strategic digital marketing plans for non-profit organizations and small to medium-size businesses to highlight powerful philosophies and missions.
What Readers are Saying About the Book:
The Little Black Book of Social Media is a super practical and actionable little treatise on how to be your best self/brand on social media. It’s perfect for my pop culture and technology course. One of the assignments is to professionalize a social media profile, and this book walks students (or anyone new to social media) through 30 days of what they need to know to create a professional, engaging social media account. The book can even function like a workbook with journal entries and tables that easily translate into gradable assignments. I would also assign the book as required reading to any social media intern. According to the authors, “70% of the US population has at least one social media profile,” but that doesn’t mean it’s the best social media profile for one’s intended audience. Even veteran social media users can benefit from the refresher and the web resources which are an amazing treasure trove.
Ebony A. Utley, Ph.D.
Professor of Communication Studies